Orange offer contract, bundle and PAYG connections and a range of price plans.

Orange also have a scheme called the Orange Value Promise (OVP) which allows you to choose more or less any "popular" tariff of a competitor, which they will match as precisely as possible.

Orange claim 98% population coverage of the UK, and usually have the best call setup and completion rates of all the networks.

Orange built itself a reputation for technical innovation. Orange was the first to offer CLI, SMS and per-second billing. They were the only UK network offering Wildfire, a computer-simulated personal assistant (see the Wildfire page of the User Technical section for details). Wildfire is no longer available to join, though existing Wildfire users can keep it for the time being.

Rollover Minutes If you don't use all your call allowance, minutes from that month roll over to the next month.

Data Orange offers WAP services and GPRS and a high speed data system, allowing data speeds at up to 28.8, but with higher call charges.